I was born in the USSR. At the age of fifteen I came to New York, where I still live, to pursue the American dream.

It took ten years of soulless Wall St. existence for me to realize that the dream sucks. I said goodbye to all that and found my passion in writing about fashion and culture.

Along the way I have created an influential online fashion community,, and an eponymous independent fashion and culture magazine.

I have contributed numerous articles to Business of Fashion, Highsnobiety, Vogue Russia, GQ Style Russia, Buro 24/7, A Shaded View on Fashion, Hint Magazine, Them magazine in Japan, and the Haaretz Daily Newspaper in Israel. These include profiles, interviews, op-eds, as well as exhibition and book reviews. I have taught criticism and fashion writing at Parsons The New School for Design and have participated in fashion conferences around the world.