Though mainly known as a writer, throughout my career I have consulted for brands, retail, trade fairs, and real estate and financial institutions. With my history as a thought leader and an extensive network of fashion professionals in various spheres of the industry I can help you with your business in the following categories:

BRANDS

Brand positioning

— Based on an understanding of your brand and the market, I will help you assess your current position and direction. I can advise you on the overall look and feel of your brand, product mix, and on opportunities you could pursue.

Creative direction and content

— Next to its product a brand image is everything. I will help you craft a creative direction and content strategy. I can also help create imagery and content for your brand with my network of writers, photographers, stylists, and makeup artists.

E-commerce and marketing

— I can advise you on e-commerce and marketing strategy for your brand’s website.

Press strategy

— Through my extensive connections in the industry, I will help you craft and execute a press strategy, advise on which PR firm suits you best, and work with PR and press to help you secure top tier press coverage.

Social media strategy

— It is as important as the press. I can shape and guide your social media strategy.

Books and Printed Matter

— I can spearhead creating a book, a catalog, or any printed matter for your brand.

Architecture

— I can advise you on your physical store’s look and feel, layout, traffic flow, and architectural elements. I also know several excellent architects.

RETAIL

Brand positioning and creative direction

— What is your store about? I can help you answer this question by surveying the local and global market, and by identifying your key values and goals. I can build a creative strategy for your store, help build your creative team, and forge your store’s visual identity.

Brand matrix and procurement

— I will help you develop the list of brands you should have in your store, create a well-rounded product mix, and help build your open-to-buy. I can also help you secure brands for your store.

E-commerce and marketing

— I can advise you on e-commerce and marketing strategy for your store’s website, customer journey, post-purchase practices, a returns policy, and more. I can help you find a website-building agency as well.

Press, content, and social media

— The best store can fail if no one knows about it. I will craft your strategy and, utilizing my network, will help you with securing a great PR agent and media placements, as well as advise you on the content and social media strategy.

Hiring and team building

— I can help you with building a world class team, create an organizational chart and help with the hiring process of key team members, and onboard them.

MEDIA

Editorial and creative direction

— Expert advice on editorial direction based on years of editorial experience and of closely surveying the media field. I can also advise on your publication’s creative direction.

Content strategy and new media

— There is no magazine without content, and there is no worthwhile content without a clear strategy. I can help you define your publication’s voice and can tap into my network of journalists to create content. I can also help you develop an engaging podcast or create social media-first content.

Brand positioning

— What do you want your publication to be known for? Who is your audience? What differentiates you from others? I can help you define your brand.

Team building

— I can help you build a team of talented writers, editors, photographers, and stylists.

Publishing, printing, distribution

— Having gone through all of the logistics of making a magazine, I can advise on how to go about making your print publication happen.

NON-FASHION INSTITUTIONS

General strategy

— Would you like to simply have a strategic level conversation about entering the fashion industry? I am available for a consultation.

Research

— From surveying the complicated field of fashion to individual brands, I can provide you with top grade research.

White paper

— If you are looking to create a definitive document on a fashion-related subject, I can create one for you.

M&A advising

— Looking for your next M&A target? I am happy to share my experience in advising various entities in which companies they should acquire.

A consulting deck is available upon request